Much has been said about the Web 2.0 tools used by the candidates in the recent Presidential campaign. Facebook and Twitter accounts were a given and online fund raising reached new heights.
It seems the rest of us - individuals, lobbyists, constituents of all stripes, hope our new President continues to log on and be influenced by the same medium that helped him get to the White House.
Last year the folks at Brighter Planet, Inc. and 1Sky designed a video contest to spark compelling commentary on climate called, Climate Matters! Inspire your next President. The Vimeo video channel accepted submissions in August and September and four winners were chosen the following month. All of the winning entries, like first place winner below, were distributed to candidates and each member of Congress.
The folks at Amnesty International created an online campaign called 100 Days to remind Mr. Obama that while some goals may be lofty and unrealistic, their list of 17 challenges relating to illegal detention, torture and impunity must be addressed in the first one hundred days. The tongue-in-cheek video that promotes the campaign is called We Don't Expect the Impossible envisioning the unlikely outcome of all the world's major problems being fixed by day 83.
As Tom Watson notes in his recent book CauseWired: Plugging In, Getting Involved, Changing the World
, in staggeringly huge numbers we are taking our concerns and causes online with tools that didn't exist when our last President first took office in 2001. It's hard to imagine, but among YouTube (2005), MySpace (2003), Facebook (2004) and Wikipedia (2001) the oldest is 8 years. Slightly older sibling Google (1998), is 11.
It's pretty amazing to see how ubiquitous these tool have become and the many ways that we come together to voice our concerns and effect change. And with members of the "next generation" at the helm, the White House Fireside Chat Room can't be far off.
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Amnesty International is a worldwide movement of people who campaign for internationally recognized human rights for all. http://www.amnesty.org
Brighter Planet offers innovative products and services to help create a sustainable future for the planet and its people, empowering individuals and businesses in the fight against global warming. www.brighterplanet.com.
1Sky was created in 2007 to focus the power of millions of concerned Americans on a single goal: bold federal action by 2010 that can reverse global warming. http://www.1sky.org.
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